A lot of suggestive commentary and critiques have been lodged over the years about the strength of our digital marketing.
And for the most part, it’s been accurate!
But what folks don’t see is the step by step process to create a strong brand foundation – built with consistent, reliable and frankly superior products – which is paramount and has been our priority over marketing that drives broad awareness.
Because what’s the point of driving more buyers to inferior products?!?
Many in the hospitality marketplace (OYO, Zostel etc) are learning this lesson, that true loyalty is built by more then just slapping a name on the side of building.
Our formula is build, test, evaluate, refine and then scale.
And the core of our brand foundation is built on –
1) Superior Accommodation & Infrastructure to Support Future of Living
2) Five Star Food and Beverage – now 4 restaurants and 2 concepts in portfolio (and growing)
3) With the launch of this Website, Next Level Future of Living Experiences.
Why has #3 been last item on our agenda?
Because without a strong local presence to ability manage quality controls, fixed and tested products with use cases, and a network of reliable partners, then quality and user experience suffers.
Said differently, what folks don’t understand or appreciate, is that ‘experiences’ are the aggregation of products!
Accommodation & Infrastructure, F&B and Activities are all inclusive in this mix.
Every experience in our Higher Trekking portfolio (the experience arm of Robinhood CoLiving) has been built, tested and refined by our team over the course of four years. Countless individuals and groups have piloted these programs and we are now confident to expand!
It’s with great Joy to release this new marketplace of next level Himalayan and once in lifetime experiences to the world!
Huge congratulations to team on the completion of this next phase in our journey!